DNFP 2019
2019 DECLARATION OF NON-FINANCIAL PERFORMANCE OF THE DESCOURS & CABAUD GROUP 20 2) Developing our employer brand is crucial in order to limit the loss of attractiveness In a sector where local contact with customers is key, the failure to fill certain positions has a direct impact on the financial results. The considerable number of baby boomers retiring is having an impact on the North American and European labour markets where DESCOURS & CABAUD operates. The “talent war” continues and the impossibility of replacing departures or filling new positions may hamper the company in properly serving its customers or prevent the creation of new services, generators of commercial expansion. > The means of control: DESCOURS & CABAUD is aware of these risks and the enhanced communication of the PROLIANS, DEXIS and HYDRALIANS brands has helped increase the impact in terms of recruitment communication. The Human Resources teams are therefore working together with operational staff to increase initiatives. Accordingly, in 2019 we: • installed HR corner stands at trade shows • created recruitment sections on our DEXIS, PROLIANS, HYDRALIANS e-commerce sites • distributed communication kits related to subsidiaries for trade shows, forums (flyers, goodies, sector fact sheets) • strengthened our partnership with on-line recruitment players (LinkedIn) or local recruitment players (temporary employment agencies) in order to conduct “punchy” campaigns • increased presentations in schools in order to generate breeding grounds for recruitment • raised awareness of the e-reputation among HR management and teams • conducted internal campaigns among all employees to enable them to follow the Group’s activity, share our job vacancies, and contribute via a dedicated mailbox, in order to transmit all events related to their subsidiaries • set up a collaborative inter-services steering committee between the HR teams, the Digital and external Communication teams > Key performance indicator: All these factors helped to boost our number of followers on LinkedIn from 8,000 in 2018 to nearly 16,000 in 2019, with the aim of reaching more than 20,000 in 2020. Together with our communication agency, we are going to implement working groups internally in order to re-work our employer brand, which will enable us to conduct even more targeted communication campaigns. Number of subscribers on Linkedin: 15,924 2020 target: 20,000 8,000 2018 2019 2020 16,000 20,000
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