Descours & Cabaud Brandbook 2018 UK

For a united, transparent and daring group Unity The complex and competitive environment in which we operate requires strong cohesion and an unfailing team spirit to serve our customers. This cohesion is underpinned by mobilisation of the energy and talents of each individual around a shared ambition, continuous collaboration between teams, respect for the decisions and undertakings of stakeholders, and solidarity in success as in adversity. Transparency There can be no unity without trust and no trust without transparency. Transparency as to the objectives and the roadmap at all levels of the company. Transparency in action: say what you do, do what you say. Transparency in results, with the ability to learn from both successes and failures. Daring A group that demonstrates an entrepreneurial spirit is a group that o ers considerable freedom of action. That is why we give every opportunity to men and women who dare to question themselves, challenge the status quo and turn a constraint into an opportunity. We encourage them to take the initiative and experiment while accepting the right to make mistakes, which is inherent to any action. Finally, we encourage openness towards the outside world and the exploration of new territories so as to more e ectively reinvent ourselves and adapt. If entrepreneurial freedom lies at the heart of our management principles, it is because a group that moves forward is a united group, one which places its trust in the men and women who comprise it, and which gives priority to action. Our guiding principle